E-commerce tool allows the internet users to trade items or services through a website. Even since the internet has become virtual marketplace for buying and selling, there arose a need to empower the websites with software tools that can handle the financial transactions with ease and secrecy. E-commerce is the one stop answer to the needs of the businesspersons to engage their customers with online transactions.
There are many companies that offer e-commerce platforms, tools and software. Some of them are meant to handle B2C (Business-to-Customer) and some cater to B2B (Business-to-Business) segment.
Web entrepreneurs can incorporate either of the above in many ways. They can buy the third party software and customize it to work on their website or they can purchase a readymade online tool and integrate with website. Apart from these two, they can avail a third option i.e. utilizing the built-in e-commerce feature of their web hosting account. Leading web hosting companies like hostgator, offer e-commerce platforms as part of their Sitebuilder feature.
With an easy drag-and-drop method, people can include e-commerce on to their websites. By this they can have Googles products or that of the Paypal. Sitebuilder might not be an option for those who want to include third party solution as this package comes with predefined service partners. But for others, Sitebuilder would be a viable option to put e-commerce on their websites.